New York Times Best Seller


Discover your hidden brainpower with this newly expanded guide to the simple but powerful technique that unlocks potential in all areas of your life.

Former banker and CEO Bill Donius drove his bank’s eightfold growth over twelve years. And the surprising secret to his success is something we all have access to, right in our own two hands. The methodology described in Thought Revolution is simple and revolutionary—so simple, it begins by moving your pen from one hand to the other. Whether you’re right-handed or left-handed, a whole world of change is possible. Writing with your non-dominant hand opens you up to creative solutions, giving you the ability to see new ways through problems in your business, career, relationships, health, and spiritual life.

In Thought Revolution, Donius explains the science behind non-dominant handwriting and teaches you how to incorporate the technique into your business and your life. New stories from Donius’s extensive seminars illuminate how employees and managers can unite in a new vision for their company’s growth and culture, increase employee and customer satisfaction, and improve profits. Thought-provoking, easy-to-do exercises and prompts show how to connect more fully with your subconscious right brain to help you reduce stress, discover your hidden talents, heal from trauma, and come to a deeper spiritual awareness.

Thought Revolution shows how your non-dominant hand serves as a direct pipeline to the right brain’s wisdom. Incorporate this simple practice into your career and your life, and you’ll find insights that lead to lasting change.




In Big Business, Innovation Should Be an “Inside Job”

You’ve Got a Problem

You’ve got this BIG, THORNY problem.  It’s ok.  You can admit it.  All big businesses have them.  You feel like your team has struggled with it forever and tried to solve it with countless brainstorming sessions and “thinking outside the box” workshops.  It feels hopeless.  EVERYONE inside your organization has finally accepted it as “just how it is”.


The Current “Fix”

It’s these monster problems that trigger the hiring of an incredibly expensive outside consulting firm to come in and fix them.  Of course these relationships are never really what you hope for, are they?  I mean, sure, a lot of these consultants are great at what they do.  And most of them can get some decent results for you (even if they aren’t always particularly innovative).  But by the time you do see any results, six months have passed (or more), and you just watched several LARGE checks change hands to get this to happen.  This is the way it’s done now.  I’m not saying it’s wrong.  I’m not even saying that it isn’t ever worth the money (sometimes I’m sure it is).

Here is what I am saying:  THERE IS A BETTER, FASTER, CHEAPER WAY.

What are the biggest issues with these consulting relationships?  They take a long time.  They are really expensive.  When they are done, they’re gone (or they will gladly keep taking the checks with all those zeros on them).  They have very little long-term, vested interest in your company.

So how do we fix all of these issues?

Solve your biggest problems with your own team.

I know, I know.  They’ve all already given up!  You’ve already tried over and over again!  It’s hopeless!

But think about it for a second.  Who knows everything about the problem?  Who knows everything else about your business and your products or services and your customers?  Who are you already paying to solve these problems?  And who has a long-term, vested interest in solving these problems and creating success for your company?


“Outside the Box” Thinking From Inside Your Organization

The answer to all of these questions is obvious, right?  Your team is already in place to solve these big problems.  They just need one little missing piece:  the key to unlock innovative thinking on-demand.

THAT is exactly what right-brain thinking provides.  Unfortunately, the vast majority of us are left-brain thinkers.  And most of the time this serves us well.  But when it comes to these big, thorny problems in our businesses and in our lives, our left brains simply don’t have the ability to work around all the logistics and roadblocks to allow ourselves to see innovative solutions to problems.

It is this process of triggering your right brain that inspired me to write Thought Revolution.  And it is this process that has allowed me to help some really big companies (Disney, Kawasaki & Nestlé to name a few) around the world solve their own problems.  And the best part?  The exponential power of this innovative thinking technique allows these teams to solve these big, seemingly impossible problems in a matter of HOURS.  That’s right!  They don’t have to spend weeks and months getting to know the company inside and out.  They don’t have to study the problem extensively.  They are living it!

So there you go!  “Outside the box” thinking from INSIDE your organization…on-demand.  It isn’t hard to imagine how powerful that can be.

But in case your imagination is lacking, feel free to download a case-study of what this method has done for one of my clients, Crown Vision.  They are just one of many stories of success.


William A. Donius


Author of Thought Revolution: How to Unlock Your Inner Genius, updated book released on August, 2014 by Simon & Schuster.


P.S.  Most people that hear about what I do are really skeptical.  I understand that.  I really do.  It’s why I LOVE to talk to people and show them how it works!  I know I mentioned that I have worked with some big businesses in the past.  I’ve had an absolute blast doing it and am looking for more of the right types of businesses to help.  If you are interested in learning more and you are the right type of business…and are still skeptical…I want to offer you a free 30 minute phone call where I will be happy to help you solve one of your biggest problems using my method.  I only have time to do a couple of these calls every week, so if you are interested, the earlier you apply the better.  You can apply for the free call here.


From Brainstorming to Ideation

Brainstorming…the darling strategic planning management tool that dates back to the late 1930’s, oftentimes in today’s world comes up short of producing new, exciting and workable ideas. The “tried and true” gold standard since its inception, brainstorming has been discovered to have developed a number of problems that have evolved over the past decades.

Research indicates that big groups actually experience worse results than smaller groups. Participants tend to forget their ideas when others have the floor. “Quiet” people (see Susan Cain’s TED Talk) among us are also less likely to speak up and make their ideas heard. Others are reluctant to reveal a politically incorrect idea. Many find themselves unable to contradict the authority of more senior, tenured employees. Net result? Brainstorming sessions end without solving problems.

What’s the solution? It’s time for a fresh approach known as Ideation.

A Reinvention of Traditional Brainstorming

Ideation is a technique that involves both the left and right sides of the brain to allow breakthroughs from entrenched habits of thought and persistent difficult problems. It also helps participants avoid the circular thinking of channeling ideas along a constrained path that often occurs when individuals brainstorm together. The process of Ideation begins with individual ideas, more accountability, consensus building and ultimate involvement with participants “voting with their feet.”

The solution, then, begins with the individual, or phrased differently, the “I” in Ideation. If each individual participant takes more responsibility by being a better participant in a problem solving-process, the results are likely to be better. The next logical question, then, is “What can I do to be a better participant?” A simple question but one that is actually tougher than it seems. To be successful, participants need to be able to burst out of their comfort zones of complacent, conventional thinking to get to a place where big, bold, breakthrough ideas are possible. Everyone loves their comfort zones, however, and tend to become completely entrenched within these zones.

That’s why in meetings people are constantly admonished to “think outside the box.” One problem: they are generally not told how to do this.

An answer to finding a path out of individuals’ comfort zones into what may be called their “Inner Genius,” subconscious, higher conscious, inner Yoda, or even their inner five-year-old. This is the place where those creative, intuitive, innovate ideas dwell. A problem is that typically most people don’t have a direct path to accessing that place. It’s difficult to unlock those big ideas on demand.

This is Why the Right Hemisphere of the Brain is So Important

The right hemisphere of the brain is the most reliable place to go hunting for these ideas. Scientists have discovered that the right hemisphere of the brain is independent from the left and is believed to be responsible for artistry, music, emotions, intuition and creative problem solving, while the left hemisphere performs the more traditional linear, logical, mathematical and analytical functions. Over the past 18 years I’ve learned to trust the right brain as the reliable “go to” place when I need to think differently, search for a big idea or solve a problem.

When individuals need solutions to tough problems, they can truly use both sides of their brains in an Ideation Session. By activating the right side of the brain, they are able to pull in those insights that are typically missed.

How can this happen?

I recommend three resources: “Drawing on the Right Side of the Brain,” by Dr. Betty Edwards, particularly effective for artists; “Recovery of Your Inner Child” by Dr. Lucia Capacchione, effective for struggling with psychological issues; and “Thought Revolution”, my book written to help those interested in solving mainstream problems in their personal and business lives.

Combining right brain insights with conventional, logical ideas can produce new, fresh, and potentially “doable” ideas. Individuals who use this process become better participants in Ideation sessions if they arrive at the session by thinking about the topic or issue before the session, posing the question to themselves and then unleashing both sides of their brains.

Facilitators of Ideation Sessions must consider allowing participants some quiet time to capture their best thinking before beginning the distracting and potentially diluting influence of everyone voicing their ideas. Then, consider building momentum for the ideas by dividing the participants into smaller groups of 4-8 people. Ask small group participants to vote on the ideas that will “make the cut” and are deserving of consideration by the bigger group. Then facilitators may consider democratizing the strategic thinking or problem session by allowing participants to “vote with their feet” (like the Iowa caucuses), voting on the ideas they like the most. This process can immediately demonstrate where there is consensus and a more likely chance for internal acceptance and backing.  Sound interesting?  Taking the above steps will boost the effectiveness of thinking sessions.

Over the past 30 years as a participant, leader and facilitator of strategic planning processes, I have come to believe too much time is spent on planning and not enough on thinking.

In a fast-changing, globally competitive world, if individuals, businesses and corporations are not thinking about better solutions, someone else is guaranteed to be doing just that.


William A. Donius


Author of Thought Revolution: How to Unlock Your Inner Genius, updated book released on August, 2014 by Simon & Schuster.

P.S.  I know you are tired of hearing about the lackluster ideas that are coming out of brainstorming sessions in your organization.  As a former bank CEO, I lived that unhappy reality for far too long.  But that was when I came upon this amazing methodology that I crafted and moulded to fit what I needed make my organization thrive!  And I’ve been able to share this methodology in Ideation Sessions with some amazing companies (like Disney, Kawasaki & Nestlé to name a few).  If you are interested in learning more about these ideation sessions and how they can help your organization, CLICK HERE AND REQUEST MORE DETAILS.


Publication: Business Wire

“Bill demonstrates how to tap into the right brain – the place where intuition and creativity exist – in a simple, easy and dramatic fashion. The author, Bill Donius, takes readers on an unexpected journey and it all begins with moving the pen from one hand to the other.” The process in THOUGHT REVOLUTION is straightforward and simple. It involves using an individual’s non­dominant hand as the neural pathway to the right brain. It takes away forever the tired refrain, “I could never do THAT because of THIS.” It is the guidebook for all those who become paralyzed at hearing the word “creative,” and who think that only a few specially anointed people have access to their intuition.


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